Know what to build before you build it.
I'm Brittany, a fractional product leader for small businesses building their own tools with AI, and startups that need product leadership. I help both decide what to build, through customer research, product strategy and design.
How I help
Client insight sprint
A few weeks of client interviews, ending in a clear "build this, skip that" recommendation.
Ongoing product partner
A few hours a month of design work, plus steady client input and help setting priorities.
Prototype and design
Prototypes and screens you can test with real clients, ready to hand to whoever builds it: a developer, a no-code tool, or you with AI.
Recent work
Client portal research
- The problem. Clients chose the firm for the owner's personal attention, but its portal felt like a generic and somewhat clunky SaaS product. That eroded their trust and got in the way of their relationship with him.
- What the research found. Not every client was as well served as the firm assumed, and there was a chance to earn more per client by offering the right services at the right point in each client's life cycle.
- The recommendation. A focused portal that feels like an extension of the firm. Clients get in, get done what they came for, and leave understanding their taxes a little better, with less anxiety along the way. Automating the routine work frees the owner to spend more time with them.
The feedback Brittany collected sharpened where we focus with our clients. Her work, and the way she conducts it, is necessary for gathering the client feedback that improves the client experience. An added benefit was that our clients felt included in a process that will shape their own experience.
Ways to work together
A project
A defined piece of work with a price agreed up front, so there are no surprises.
- Typical length
- A few weeks
- Good for
- A clear question, like what to build next or why clients aren't using something
A retainer
Ongoing help, adjusted as your needs change.
- Typical length
- Month to month
- Good for
- Steady product help while you build
A project, then a retainer
Start with a project to learn your business and clients, then continue on a retainer once we both know what the work looks like.
- Typical length
- A few weeks, then ongoing
- Good for
- Getting the direction right first, then help bringing it to life
Any of the services above can be scoped as a project, a retainer, or both. How it starts: you email me with what you're working on, we have a short call, and I send a proposal with scope and price.
About me
I spent seven years as a product design manager at Intuit, working on software for small businesses and the people who serve them. I led research and development for a new tax product, served on the Professional Tax Group's extended leadership team, and spent six months on the New Business Discovery team. Those roles showed me how a large company decides what to build, and how small businesses actually work.
Since then I've co-founded Lumono, a research platform for medical trainees. Through all of it, talking to customers has been my favorite part of the work. AI makes software faster to create, but people still learn what matters by talking to each other, and those conversations are what make software feel designed for the humans using it. Now I help owners and founders have those conversations before they commit to what comes next.
Let's talk about what you're building
Tell me a little about your business and what you have in mind.